About NOPA

We help make looking
after yourself easier.

NOPA started in Ho Chi Minh City in 2023 with products and experiences that make everyday wellbeing easier to start.

Today, more than 35,000 people follow us for practical wellbeing ideas.

NOPA community members taking part in a shared movement session

For companies, we combine what we have learned from that community with structured research into what your people need. Then we help you put it into practice and measure what works.

Our founders

The people behind NOPA.

Mai

Co-founder & CEO

Mai’s background spans 14 years of study and practice across psychology, business and behaviour change.

She holds a BSc in Psychology from the University of Bath and an MSc in Management from Bayes Business School, London, where she earned Dean’s List recognition.

More about Mai’s background

Her experience includes consumer insights and branding at Diana Unicharm, research projects for Techcombank, Nestlé and Unilever, and building a behaviour-change initiative supported by UNDP Vietnam, The Coca-Cola Foundation, Japan’s Institute for Global Environmental Strategies (IGES) and Rare’s Center for Behavior & the Environment.

At NOPA, she applies this experience to help companies understand their people and turn those insights into practical improvements in workplace wellbeing.

Pierre

Co-founder & CBO

Pierre’s background spans service design, brand strategy and facilitation, across Europe and Southeast Asia.

He holds an MA in Service Experience Design from University of the Arts London and an MA in Branding from ISCOM Paris.

More about Pierre’s background

Before moving to Vietnam he worked in strategic planning at agencies in Europe, on brands including Nissan and Activision Blizzard.

In Vietnam and the wider region he has worked with Becamex, Alstom and Tokyu Corporation, building innovation cultures, designing youth engagement programmes and running behaviour-change work.

At NOPA, he designs the experiences and projects companies run with us, leads partnerships, and facilitates the sessions themselves.

Hands-on support during a NOPA team workshop

Our approach

Understand people.
Design for real life.
Learn what works.

01
Understand

Agree the challenge, listen to employees and find the barriers. Include people who rarely use existing support.
02
Design

Choose changes your team can realistically make, considering workload, timing, relevance, access and manager support.
03
Put into practice

Launch the agreed session or pilot, with clear owners and simple communication.
04
Learn

Review participation, feedback and the agreed measures. Recommend what to continue, adapt or stop.

Evidence you can use

How we measure.

We agree the measures at the start, so you know what the results can and cannot tell you.

Did we reach the intended people?

Participation, first-time participants and barriers to access.

Was it useful?

Employee feedback and relevance to their needs.

Did anything continue?

Follow-up participation or self-reported use of what people tried.

Did the agreed issue improve?

A relevant before-and-after measure, where the scope and timeframe allow.

Can the company sustain it?

Delivery effort, ownership and practical next steps.

How we handle employee information.

Before any research, we agree what information is needed, how employees will be told, who can see it, and how findings will be reported.

Why start with people?

McKinsey Health Institute and the World Economic Forum recommend measuring the baseline, piloting changes, measuring results and building health into how work happens.

Read Thriving Workplaces, 2025 ↗

How we want the work to feel

Welcoming.

Easy to join, whatever people’s interests or starting point.

Practical.

Designed around real workdays, constraints and budgets.

Useful.

Clear about what people gain and what the company learns.

Let’s understand
what your team needs.

Talk to NOPA

We help make lookingafter yourself easier.